Presentación del póster de la edición 63 – A de la Feria de Muebles Yecla por Lido Rico

San Francisco Church was chosen as the venue for the 63rd edition of the Yecla Mobile Fair (FMY), A Contest that this year uses the slogan «seat, sometimes I feel» and whose advertising graphic was developed by the Yeclano artist José Ramón was occupied by Rico, An international figure whose work has been showcased to the world.

The Mayor of Yecla, as President of the FMY Executive Committee, Remedios Lajara, took part in the presentation with the contest director, Juan Miguel Zornoza, the poster, José Ramón Lido Rico, and the General Manager of Promotion of Commercial Trade, Business Innovation, and Craft Industries in the autonomous community in the Murcia region (CARM), Rafael Gómez.

We must highlight FMY’s picturesque commitment in the presentation, with the transformation of San Francisco Church into a space full of lyricism. The stage, flanked by serrano crates, has a material and metaphorical access that served to fill the entire space with that characteristic smell that gives, as a metaphor for the «core» and versatility of the sector.

The fair director came out of Lido Rico’s activity, who with his poster «made a qualitative leap.» «This year is based on a radically different approach from previous editions, because I opted for art and feeling.» And he added: «Art is exposed, the art that industries are capable of creating. And feeling is also exposed, the feeling that industrialists and artisans of our city put into their work.»

The advertising board that RICO designed to illustrate the 63rd edition of FMY is a The photographic piece Made «ad hoc» loaded with symbolism and poetry, With the figure designed by himself using photoluminescence techniques representing furniture industrialists in the form of a jugglerAs a metaphor for those Yecla entrepreneurs who, with great effort and overcoming, made Yecla and the region of the Epicentul sector of Murcia.

The artist defended in the presentation that, with his work, «continues about people and emotions through a past, embodied in the balances that many families have managed to formulate over the years to fulfill their businesses and a latent present, because the impulse of any city you aspire to in the future, has the best example.»

The theme of this year, «Seat, sometimes I feel,» is very present in the poster prepared by Lido Rico, who played with The emotional sphere of «feeling,» with the emotional side that has always been related to Yecla Fmy and the «Chair» as root and baseOn one hand, the «chair,» as the main piece and a tangible product directly linked to the companies that make up the family, wood, and related industries.

At the same time, the General Director of Promotion of Commerce, Business Innovation, Industries, and Trades, Rafael Gómez, highlighted the author of the poster that «without a doubt, he was the glaze that the Yecla furniture fair was missing in this edition. National National. and an internationally renowned artist, as Rico was treated. And he made a parallel emphasized that the author of the poster represents «for all those families that generation after generation worked in the furniture sector, in the different furniture factories. This has made furniture in Yecla achieve solvency, guarantee, quality, prestige at a national and international level, like the prestige it has.

Finally, the President of the Executive Committee and the Mayor of Yecla, Remedios Lajara, closed the Act emphasizing «the unconditional support of other administrations, in this case of the regional government, through the ministry, through the General Directorate and through the information.» «Because the obligation is on the administrations and I emphasize, the obligation to bet on successful models, like the Yecla Furniture Fair,» he added. And also, «Our industrial fabric, in all its aspects, from innovation, design, production, manufacturing, transportation, marketing, or related industries, all, close to the Yecla furniture fair, Yecla, make what happens in Yecla unique.»



FUENTE

Por Redaccion

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