Por Redaccion 
This initiative, now in its fourth edition, is organized by regional merchants with the collaboration of the Department of Commerce
Its main goal is to reward the loyalty of customers from stores associated with the Association, as well as to promote local shopping, taking advantage of the Valentine’s Day season
There will be a total of 10 romantic evenings where winners can enjoy a refined dinner at the Casso restaurant
Lorca, February 5, 2024. The Mayor of Lorca Municipal Council, Mayte Martínez, presented, together with Ginés Basilio Cánnovas, President of the Regional Traders’ Union, the «Valentí Data» campaign, an activation that will take place outside the «Valent» campaign. An activation happening in progress in Lorca in February with the aim of promoting local commerce, using Valentine’s Day as a focal point
The activity, now in its fourth consecutive year following the success of previous editions, is organized by the Regional Union of Merchants with the collaboration of the Department of Commerce in Lorca, who once again support this dynamic, fun, and participatory initiative inspired by the popular TV show about couple meetings. This year, part of the proceeds will go towards the campaign activated by the association under the title «Valencia Car»
Specifically, until February 24, anyone who shops at any of the stores associated with the Association (over a hundred) will have the chance to enter a raffle for 15 exclusive romantic evenings, including dinner, sommelier service, and entertainment, rewarding their loyalty; An event scheduled for February 28
The winners will be divided into two groups: those without a partner and those with a partner. In the former case, they must fill out a questionnaire with their preferences, while in the latter, they only need to provide their personal information. The result: a total of 10 unforgettable nights
Participants can enjoy an exclusive dinner with romantic touches at the Cano Musso restaurant in Lorca. During the evening, couples will be hosted and entertained by a host, a sommelier, a specially curated menu, as well as comedic acts and live shows
Martínez expressed her gratitude for the «effort of the Regional Merchant Union to continue this type of initiative, which not only helps promote local commerce, serving as an incentive for customer loyalty, but also revitalizes the city’s associative fabric. Therefore, we encourage all Lorca residents and visitors to participate in this campaign in support of our local merchants who, once again, are eager to reward their customers