This is an initiative carried out by the local council because
The tourist image of the municipality has been achieved, after many years of effort, to strengthen the Lorca brand that conquers its own place, internationally recognized and constituting one of the main achievements facing the necessary local economic diversification.
Santiago Parra, tourism mayor: «We want companies to continue improving their service and contributing to Lorca’s position as a quality tourist destination; thank you for your participation, work, and daily effort for the benefit of our municipality.»
June 24, 2025. The Lorca Castle organized on Tuesday the official presentation of promotional videos made for different companies and tourist services (Siscean Label (comprehensive tourist quality), an initiative carried out due to a grant from the General Directorate of Competition and tourist quality of the Murcia region.
During the event, which was attended by the director general of competitiveness and tourist quality of the Murcia region, Eva Revete, and with representatives of the business sector, tourism councilor Santiago Parra explained that a total of forty companies and services in the municipality received a personalized 30-second video, which will serve as a promotional tool. Additionally, there was a general showcase of Lorca, positioning the municipality as a tourist destination and highlighting the good work and commitment of its businesses and hospitality.
«This project reflects Lorca’s commitment to strengthening a tourism model based on excellence, sustainability, and visitor experience. Companies that are part of SICIS not only improve their internal management and customer satisfaction but also become ambassadors for the Lorca brand,» said Santiago Parra, who also indicated that through the videos presented today, we present today. a constant of our effort. Hoteliers and all tourism agents working to make the municipality a regional, national, and international reference, which represents another step towards promoting the municipality’s commitment to excellence and sustainability in the tourism sector and is also one of the main achievements facing the necessary local economic diversification.»
The tourism councilor emphasized that «from the Lorca government, we continue to work to develop our prestige and strengthen our Lorca brand and that our potential is transferred not only in the tourism field but also to all productive sectors until we know that traditions, parts, and heritage are part of our essential collective image in the collective image.»
He added that «the SISCK label has become a guarantee of quality for tourists and a distinctive pride for our destination. For this, we have developed tourist experiences that differentiate and enhance personality and positioning in the sector, obtaining the participation and awareness of entrepreneurs focused on Lorca as a quality destination.
Parra finally recalled that Lorca has been respected in this national initiative for over 15 years and has fifty companies that have obtained this recognition that offers them free training and technical assistance, a guide to personalized best practices, official recognition, greater promotional visibility, and access to national and national networks.
The Siclic is promoted by the Secretary of State for Tourism and managed by the Spanish Federation of Municipalities and Provinces (FEMP). Its objective is to continuously improve the quality of tourist destinations through a common methodology involving all tourist agencies: accommodation, restaurants, shops, tourist guides, museums, tourist offices, among others.
Companies that have been part of this initiative have been alba picón photography, lady punta hoste molino leisure and free time, julia’s rope, Elioturs travel, Enrique Salvador Pérez Richard (Tourist Guide), Florisía José, Herboristería Plaza Real, Initiatives El Giant Limine Cc, Municipality Cleaning of Lorca – Limusa, Lorca Time Workshop, Loveo + That Optics, Easter Blue Museum (Mass), My Granito de Arena, Embroory Museum of the White Paso (Mubbla), Municipal Archaeological Museum, Embroidery Museum of the Encarnado Paso (Mupaen), Tourism Office, Tourism Parador, Parking Lorca Lorca Campus University, Parking Playa, Parking Play Quiro Spa Urban, Furniture and Soler Decoration, Taxi License no. 1 Andrés Rojo y Vision Lorca Shops.
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