The Department of Commerce and Association presents a new edition of the local commercial campaign in Yecla: «Experts and Neighbors 2025». On this occasion, the main merchants are: Alfredo and Antonio from Bodegas Antonio Candela y Barahonda; Lino from Bombón; Francis from Travel Viaye; and Mario and Livi from Barbershop RB15.
This campaign, in the words of the commercial advisor, María Martínez, serves to value and recognize «all the young merchants, all the people behind each of our businesses, who strive every day to raise the shutters and provide all Yecla with quality, closeness, and enthusiasm. People who are part of the neighbors, friends, and family members whom we need to support«
Adrián Soriano, president of the association, recalled that this campaign emerged during the Covid-19 pandemic, to mention the importance of commerce in Yecla and how the merchants are experts in their work, as well as friends and residents of the city. This campaign showcases the image of the merchants, tells their story, why they opened their stores, and why they are dedicated to them. He also thanked the Department of Commerce for investing in this initiative and announced that throughout the year, new editions of the campaign will feature new experts and neighbors.
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